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Why Korea Is Garnering Merit as the Optimal Incentive Travel Destination
According to a well known futurologist who declared that “the world is making a fundamental shift from industrial production to cultural production,” the rising dominance of the content material business over the previous few years has proven us its highly effective affect in the world economic system. A strong share of the affect has been claimed by the “Korean Wave,” with the Billboard-topping boy band BTS, the Oscar-winning movie Parasite and Netflix’s most-watched sequence Squid Game headlining the sensation.
Based on a survey on Korean cultural content material performed by the Korean Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange, non-Koreans on common spent extra on Korean cultural content material final 12 months than ever earlier than. The unfold of recognition of the Korean Wave into Korean meals and sweetness, signifies rising shopper demand for not simply visible or audio contents, but additionally for the range of experiences, existence, collectibles, and all kinds of shopper items which can be Korean in identification.
Korea’s extremely developed infrastructure for MICE (conferences, incentives, conferences, and exhibitions), with its world-class expo and conference facilities, lodges, and distinctive venues, has attracted a bunch of large-scale conferences and industrial occasions over the years. Recognizing nice potential in the at the moment rising “New Korean Wave,” the Korean tourism business is growing and providing new tourism merchandise for a extra vivid expertise of Korea, together with excursions of its cultural heritage structured to tie into acquainted themes from Ok-pop, and actions the place they will expertise and buy Korean magnificence and meals merchandise.
With the intent to develop Korea right into a prime world vacationer destination, the Korean authorities is additionally offering incentives to vacationers round the world who’re pondering the place to take their subsequent incentive trip.
∎ The Ok-Incentive Fun Up Program
The Korean authorities at the moment helps conferences and industrial occasions held in Korea and incentive travel to Korea by way of profit packages for planners, suppliers, and individuals to be able to preserve a sustainable, ESG-compliant MICE business and to maximise vacationer satisfaction with their expertise in Korea. International customer teams of 10 or extra staying in Korea for no less than two nights on an incentive trip or for a convention or industrial occasion are eligible for the respective advantages indicated beneath.
The Ok-Incentive Fun Up Program is accessible to individuals eligible for incentive or enterprise travel packages, and affords advantages in accordance with every grade. Benefits embody souvenirs, subsidies for admission to vacationer points of interest and performances, Korean cultural expertise alternatives, particular occasions, lodging and transportation subsidies, welcome occasions, and extra.
The Ok-Incentive Value Up Program is accessible to entities that maintain a convention or industrial occasion of mid to large-scale in Korea, as effectively as incentive travel teams to Korea and travel companies. The program additionally supplies a preliminary inspection of deliberate choices and rewards based mostly on whole variety of guests to Korea in a 12 months. Visitors to Korea based mostly on this preliminary inspection obtain a subsidy for as much as 30% of the anticipated whole value of travel to Korea, together with airfares, lodging prices, and airport lounge service prices, relying on the variety of guests and their house nation. Based on the numbers of tourists they ahead to Korea, travel companies that qualify for rewards obtain prize cash, plaques, or backed travel to Korea for preliminary inspection of tourism choices.
The Ok-Incentive Reward-Up Program is accessible to travel companies that ahead enterprise or incentive travel teams to Korea, and supplies rewards in accordance with cumulative variety of forwarded guests. Top performing travel companies of the 12 months are given a particular alternative for backed manufacturing of promotional media content material exhibiting the advantages provided by enterprise or incentive travel to Korea.
In addition to all of those monetary advantages accessible to enterprise and incentive vacationers to Korea, there are different customizable tourism merchandise distinctive to Korea to offer an entire travel expertise. Such experiences embody conventional Korean delicacies and Ok-pop. Just a few nice choices are defined beneath.
Korea’s temple meals: Natural meals with its personal tales
As Korean cleaning soap operas (Ok-dramas) gained a big worldwide following over the years, the reputation of Korean meals has moved past classics like kimchi, bulgogi, and bibimbap to a higher selection. Studies on the enchantment of Korean meals to non-Korean shoppers who eat it frequently point out they have been drawn to meals which can be “healthy and rich in vegetables,” and “temple food” is the excellent instance of this wholesome Korean delicacies.
Korean temple meals is eco-friendly by way of each its elements and preparation, an interesting trait to the rising variety of health-conscious world guests, particularly after COVID-19. Temple meals, with its pure taste, wealthy texture, and exquisite coloration, will seize the eye and please the palate.
A temple meals expertise in Korea introduces you to the advantages and flavors of elements ready to nourish the physique with the pure goodness of nature. You may also be taught tales behind why specific elements have been used and the way they’re sourced and ready. Set in a soothing monastery away from the fast-paced fashionable life, such an expertise will help you savor the “act of eating” as well as the “aesthetics of slowness” like by no means earlier than.
Korea’s wellness packages: The begin of safer and more healthy travel
Due to considerations over COVID-19, well being and security have develop into prime priorities in deciding on a bunch nation for a convention or enterprise occasion or travel destination. With this in thoughts, Korea affords a spread of wellness packages to guests in search of enterprise or incentive travel.
Sancheong County in Gyeongsangnam-do Province, the place the World Traditional Medicine Expo was held in 2013, embraces its regional heritage and pure sources and has positioned itself as a vacationer resort city centered on the artwork of Korean drugs. At Donguibogam Village (Donguibogam is the most well-known guide on conventional Korean drugs) in Sancheong County, guests can strive their hand at making aromatherapy sachets, expertise conventional warmth remedy with detoxifying virtues, and revel in forest walks that heal the senses, amongst the vary of actions accessible.
Jeju Island, a preferred incentive trip destination for Chinese, Taiwanese, and Southeast Asian guests, affords a tea ceremony expertise in quite a lot of settings, together with the cypress forest, refreshingly inexperienced tea subject, oreum or volcanic cone. A standard Korean tea ceremony skilled in a pure atmosphere is positive to revitalize your physique and thoughts. With a spread of different wellness tourism choices , Korea invitations you to its shores to expertise true leisure that may go away you with the vitality of life and wellness.
Unique venues: Experience tradition, allure, and numerous colours of Korea
Daejanggeum is a Korean interval drama that garnered worldwide viewership to develop into the most profitable Ok-drama of all time, and it has been exported to a complete of 91 international locations together with China, Japan, Iran, and Saudi Arabia. With its 277-hectare manufacturing set in Yongin, a metropolis in the higher Seoul space, Yongin Daejanggeum Park has been maintained as a everlasting institution for filming interval items, internet hosting different Ok-drama titles such as Jumong, Lee San, Queen Seondeok, Dong Yi, and The Moon Embracing the Sun, as effectively as the music video for Daechwita that includes Suga, a member of the world-famous Ok-pop boyband BTS. Yongin Daejanggeum Park is a must-see for Ok-pop and Ok-drama followers from round the world.
The constructions in Yongin Daejanggeum Park have been verified by specialists for historic and architectural accuracy, and supply guests with an understanding of the totally different residential areas, authorities buildings, palaces, and streets of the Three Kingdoms Era, the Goryeo Era, and the Joseon Era. There are additionally alternatives so that you can strive on conventional court docket attire and take pictures at photograph zones, full with the precise props utilized in drama manufacturing.
Yongin Daejanggeum Park, blurring the line between the previous and current of Korea, affords a distinctively Korean tourism expertise that Ok-drama followers will always remember.
Korea: A rustic you need to see, really feel, and expertise in individual
The advantages provided that will help you plan and revel in your incentive travel to Korea, mixed with all of the tourism choices, will guarantee an amazing tourism expertise for each individual in your tour group. With the best lodges and world-class transportation together with enterprise infrastructure to make your keep as snug and handy as doable, you can be brimming with power to get out and expertise all the things you’ve seen in Korean popular culture. As a rising world star in the incentive tourism scene, Korea welcomes you with open arms.
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